Experiences & Efficiencies: Josh Krane, VP of Ops, California, 4Front Ventures (S4-EP4) Artwork

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Experiences & Efficiencies: Josh Krane, VP of Ops, California, 4Front Ventures (S4-EP4)

October 15, 2021 • RJ Falcioni • Season 4 • Episode 4

Join RJ & Claire for a conversation that covers more ground than 4Front Ventures itself as the show is joined by Josh Krane, VP of Operations in California for the industry giant.

If you don't know, 4Front Ventures is a publicly-traded MSO which delivers 18 brands through facilities in 5 states, including a just-opened, 180k sq. ft. manufacturing facility in the California desert.

Josh Krane's career experience is as impressive and diverse as 4Front's edible offerings - prior to launching Field Extracts, Krane's resume includes launching All Games which was acquired and turned into the video game television channel G4. Upon many firsts at G4, Josh was the first person to put Twitter on TV.

After working at Comcast, Josh launched a web agency and an e-cigarette business before joining his brother Kris Krane in the cannabis industry and has not looked back.

The conversation covers hype weed, the importance of repeatable experiences, the human impact of automating cannabis edible production, capturing cannabis consumers, the power of budtenders, building sustainable company culture, the fate of small cannabis retailers, the importance of social equity, managing the cannabis supply chain, federal legalization, the benefits of consolidation and more.

Join RJ, Claire and Josh as they discuss everything and the kitchen sink on Episode 4 of Season 4 of the I'm with RJ Show.

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