A Family-First Focus: Andrew Iwersen of Canyon Edibles (S4-E6) Artwork

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A Family-First Focus: Andrew Iwersen of Canyon Edibles (S4-E6)

November 11, 2021 • RJ Falcioni • Season 4 • Episode 6

Claire and RJ keep the Season 4 joint circle going as they sit down live in Las Vegas for another conversation from MJ Unpacked, this time with Andrew Iwersen, co-owner of Canyon Edibles.

If you haven't had the chance to "suck it, lick it, chew it" Canyon-style, Andrew's wife Morgan Iwersen launched Canyon Edibles back when things were strictly medical in Colorado from her mom's kitchen.

As demand quickly grew and adult-use came online in Colorado, Canyon kicked things into high gear and has became one of the most recognizable Colorado edibles alongside brands like Wana, Mary's Medicinals and Cheeba Chews.

While Colorado has produced some classic cannabis CPG's, Canyon may be the only one that's managed to maintain a family-first focus while finding massive success.

The conversation covers everything from the motivation behind Canyon's packaging changes, and a discussion about the quality of data available from BDSA to the importance of keeping things real as Canyon launches in California.

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